Bicipoint

During my final-year internship I've developed a website for a Bicycle Repair Shop, a small start-up business showing its main services in which the company operates.

Categories: Logo Design, Web design and development

Project Goals

At first contact the customer expressed his need for a logo and a website which graphics meet his trade requirements and corresponds to his identity. He expressed his wish to be able to easily manage and modify his website. It had to be easily found on search engines, such as Google.
With graphics that adapt to and content compatible with all sorts of technologies, such as smartphones and tablets, I had to develop this website and provide a Logo design.

Client

Internship project

Team

Individual project

Date

July 2018

Tasks & Roles

Corporate identity, Web design and development with web responsive and CMS integration

Format

Twelve columns, center, bootstrap grid breakpoints, WordPress

Website

bicipoint.ch

Identity Design

needs and core elements of the site

The customer's main requirements for the website consisted in highlighting his competence, speed and especially his home service, which he is specialized in.
Well structured information by the use of a mood-board, which is a table of selected and expressive images, should inspire and attract the visitor of the homepage.
Following a scheme of values, such as designing the logo and matching typeface with design style, to be all well merged and the harmonious integration of all the building blocks underlines the quality and the professionality of a company.

Moodboard




Value scheme


Logo Design

After several proposals of different monograms to my client, the choice fell on the logo with the red helmet related to the bicycle shop business. The customer preferred res as the main color of the company's identification as red is as well the color of choice par excellence for sport and passion.

Fonts

Homepage


The kind of approach through design and structure of the website
is predominant for creating a bond with the user.

What is the visitor looking for?
What is the visitor expecting to see on the first page?

Customer Service is the core business and therefore the main element of the site
Bike delivery service represents the most important one
Bike sale's showcase is only secondary
Below there is a mission statement. The focus and strategy is to rely on the strengths of the company: experience and competence, reliability and excellent hourly rates
image

Internal pages

woocommerce plugin and other features

On the technical side, an e-commerce system was integrated. Each bike article is automatically sorted in chronological order by showing the most recent ones on the top, using the woocommerce plugin category system.
Google Maps was made use of to enhance mobile application features which enables geological location.
Google Analytics was also added as a plugin and as a web marketing tool in the wordpress dashboard. It is in fact useful to observe and register user interaction and the quantity of visits of the website.

#1 iPad Pro Vector Mockup Free PSD is courtesy of PixEden.com.